Google Business Profile for Hotels (2025): 30‑Min Playbook
This fast playbook focuses on the 20% of actions that drive 80% of results for hotels and resorts. No fluff.
Set your foundation (5 minutes)
- Primary category: Hotel. Secondary: Wedding venue, Conference center, Spa resort (as relevant).
- NAP consistency: Make sure Name, Address, Phone exactly match your website footer.
- Website: link to homepage. Add UTM for tracking:
?utm_source=gbp&utm_medium=profile
Photos & virtual tour (10 minutes)
- Upload 12 fresh photos: exterior, lobby, top room types, restaurant, spa, pool, meeting rooms.
- Add a 360° virtual tour and pin key scenes to products.
- Cover photo: bright exterior at golden hour; size 1280×720+.
Reviews that rank (5 minutes)
- Send guests a short link after checkout. Ask for specifics (room type, event, season).
- Reply using templates that include keywords like “historic hotel in [city]”.
- Feature 3 best reviews on your portfolio page.
Posts that convert (5 minutes)
Post weekly: “Room of the Week”, “Weekend Offer”, “Wedding Showcase”. Link to your Business Growth Circle funnel and ROI guide.
Products & Services (5 minutes)
- Create products: “Deluxe Room”, “Wedding Package 80 guests”, “Day Spa Pass”.
- Each product links to an anchored section on your homepage or service page.