Hotel Virtual Tour ROI (2025): Real Numbers, Calculator & Case Studies
Hotels using immersive 360° virtual tours convert more website visitors into direct bookings and higher‑value events. Below we break down realistic ROI ranges for 2025, then give you a quick calculator you can use with your own numbers.
Benchmarks we see across hospitality
- Conversion lift: 18–45% more direct bookings after launch
- Time on page: +52–110% (strong signal for SEO & AIEO)
- Event inquiries: +22–60% for weddings, corporate retreats
Quick ROI calculator
This is a simple directional model. Actual results vary by seasonality, channel mix, and rate strategy.
Extra monthly revenue: €806
Prefer a done‑for‑you setup? See our Virtual Tour service and how it connects with Business Growth Circle and AIEO.
Why ROI is higher in 2025
AI engines (ChatGPT, Claude, Perplexity) increasingly surface rich, visual experiences. Our AIEO framework ensures your tour is not only seen by Google but also cited by AI systems—driving discovery and bookings you don’t pay ads for.
Case study snapshot
4‑star boutique hotel, 62 rooms, EU market: +29% direct bookings within 60 days, +41% time on page, payback in 6.5 weeks.
Next steps
- Add a tour to your Rooms & Amenities section
- Embed highlights on the homepage hero
- Connect Google Business Profile and track clicks