Market Analysis • eMAG • 8 min read • Published: November 5, 2025

eMAG 2025: Market Grows to 11.65B € — But Only Sellers with AI in Listings Will Be on Top

Romania e-commerce market grows from 7.98B € (2025) to 11.65B € (2030). As the market expands, only sellers with AI-optimized listings will dominate. Learn why AIEO optimization is critical for eMAG sellers to stay competitive.

The Market Growth: What the Numbers Tell Us

On November 2, 2025, Mordor Intelligence released their latest market analysis: Romania's e-commerce market is currently 7.98 billion euros in 2025, and is projected to grow to 11.65 billion euros by 2030.

This represents a 46% growth over the next 5 years—a massive opportunity for e-commerce sellers. But here's the catch: as the market grows, competition will intensify. Only sellers who optimize their listings for AI discovery will capture this growth.

Market Growth Projections

  • 2025: 7.98 billion euros
  • 2030: 11.65 billion euros
  • Growth: +3.67 billion euros (+46%)
  • Opportunity: Massive market expansion

Source: Mordor Intelligence (November 2, 2025)

Why AI Optimization Is Critical for eMAG Sellers

As the Romanian e-commerce market grows, AI-powered search and recommendation systems will become the primary way customers discover products. Here's why:

The Shift to AI Commerce

  • ChatGPT Commerce: PayPal Romania confirmed ChatGPT commerce launches Q1 2026. Customers will ask AI to find products.
  • AI Search: Google and eMAG are using AI to power search results and recommendations.
  • Automated Discovery: AI systems recommend products based on structured data, not just keywords.
  • Visual Search: AI understands product images, descriptions, and context—if your listing is optimized.

The Problem: Most Listings Are Not AI-Optimized

Most eMAG sellers still rely on traditional SEO tactics:

  • Keyword stuffing in titles
  • Generic product descriptions
  • Missing structured data
  • No AI-friendly metadata
  • Poor image optimization

These tactics won't work in AI commerce. AI systems need structured, semantically rich data to understand and recommend your products.

The Solution: AIEO Optimization for eMAG Listings

AIEO (AI Engine Optimization) ensures your eMAG listings are discoverable and recommended by AI systems:

1. Structured Product Data

AI systems need structured data to understand your products. AIEO optimization includes:

  • Schema.org markup for products
  • Structured descriptions with features, specs, and benefits
  • Semantic keywords (not keyword stuffing)
  • Clear categorization and attributes

2. AI-Friendly Descriptions

AI systems read and understand product descriptions. Optimized descriptions include:

  • Clear, natural language (not stuffed keywords)
  • Detailed product features and specifications
  • Usage scenarios and benefits
  • Context that AI can understand and cite

3. Visual Content Optimization

AI understands images and visual content. Optimization includes:

  • High-quality product images
  • Descriptive alt text and image metadata
  • 360° product views (for AI visual search)
  • Video content with structured captions

Case Study: The AIEO Advantage

Imagine two eMAG sellers in the same category:

Seller A (Traditional SEO):

  • Keyword-stuffed title: "Laptop Gaming 16GB RAM 512GB SSD Intel i7"
  • Generic description with keywords repeated
  • No structured data
  • Basic product images

Result: Product appears in keyword searches, but NOT in AI recommendations.

Seller B (AIEO Optimized):

  • Natural title: "ASUS ROG Gaming Laptop - 16GB RAM, 512GB SSD, Intel Core i7"
  • Structured description with features, specs, and use cases
  • Schema.org product markup
  • High-quality images with descriptive alt text
  • 360° product view

Result: Product appears in keyword searches AND AI recommendations.

Who wins as AI commerce grows? Seller B—because AI systems can understand, cite, and recommend their products.

The Window Is Closing: Why Act Now

The market is growing fast:

  • 2025: Market is 7.98B € (now)
  • 2030: Market will be 11.65B € (+46% growth)
  • AI Commerce: ChatGPT commerce launches Q1 2026
  • Competition: Sellers who optimize now will dominate

If you wait until 2026 or 2027 to optimize your listings, your competitors will have already captured the AI commerce market share. Start optimizing now.

Learn AIEO: The Complete System

OpenAI and PayPal just announced a partnership that will transform ChatGPT into a true e-commerce platform. Soon, people will be able to buy products directly inside ChatGPT with a single click on "Buy with PayPal." No website, no checkout, no ads. Just a question, an answer, and a payment.

👉 The real question is: Does your brand appear in ChatGPT responses?

If not… now is the time to act.

🧠 Learn AIEO: The Complete AIEO System

In our Skool community, we've launched a complete course called The AIEO System (AI Engine Optimization)—a guide that teaches you how to make your products visible and recommended by AI engines like ChatGPT, Claude, and Perplexity.

🎁 Module 1 is FREE – "What is AIEO and Why It Matters Now"

📚 Learn step-by-step how to prepare for the AI Commerce era.

💳 Premium Upgrade: $29/month or $29 one-time payment (only 20 spots available)

🔔 In 2025, it won't be enough to be on Google. You need to be recommended by AI. And that's learned now... before everyone else catches the train.

Conclusion: The Market Is Growing—Are You Ready?

Romania's e-commerce market is growing from 7.98B € to 11.65B €—a 46% increase. This is a massive opportunity for eMAG sellers.

But as the market grows, only sellers with AI-optimized listings will dominate. AI commerce is coming (Q1 2026), and sellers who optimize now will capture the growth while others fall behind.

Don't wait for the market to decide your fate. Optimize your listings for AI discovery today, or watch your competitors take the 11.65B € market while you're still using outdated SEO tactics.

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