April 15, 2026 · Source: View From The Wing

Southwest Hires United Loyalty Executive – Rapid Rewards Could Ge

Source: Southwest Airlines Hired A United Veteran As New Loyalty Chief — Rapid Rewards May Not Look The Same For Long

Southwest Airlines has hired former United loyalty chief Kim Krieger to lead its Rapid Rewards program in 2026, signaling major changes ahead. With redemptions declining, the move hints at a shift toward personalization, partner deals, and modern loyalty tech.

Original article: View From The Wing →

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