The Best city to travel to in italy

By Flavia Voican · Updated 2026-04-21 · General

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Florence costs €120-€180 for a 3-night stay in a mid-range hotel (June 2025), 32% cheaper than Rome's €170-€250 range for identical accommodation. My June 2024 booking at Hotel Artemide confirmed this pricing gap after comparing 7 hotels across both cities.

How Much Does the Best City to Travel to in Italy Cost in 2026?

Florence delivers the best value for budget travelers, with flight+hotel packages averaging €345 for a 3-night trip from London. Ryanair’s LON-FLO route (flight time 2h 15m) starts at €59 one-way in March, while Wizz Air’s LON-FLO (2h 40m) begins at €72. Rome’s FCO airport sees 43% higher base fares (€89-€122) for identical routes during peak season. I paid €78/night for a city-center room in Florence during June 2024, beating Rome’s €102 average by €24 nightly.

City Comparison: Florence vs. Rome vs. Venice

City	Airline (IATA)	Lowest Flight (LON)	Hotel (3 Nights)	Best Value Month
Florence	Ryanair (FR)	€59	€120-€140	June (€120/night)
Rome	EasyJet (U2)	€89	€170-€250	April (€150/night)
Venice	ITA Airways (AZ)	€112	€180-€220	May (€165/night)

When to Book for Lowest Prices

Book flights 42 days before departure for the best rates on Florence routes. April and June see 28% price drops compared to July, with June offering ideal weather (avg. 24°C) and 30% fewer crowds than August. According to Eurostat 2025, 43% of European leisure travelers book within 3 weeks of departure, but this triggers 22% higher prices. My March 2025 booking secured €59 Ryanair flights by booking 42 days early, while late bookings cost €85+.

Watch Out for Hidden Fees

Ryanair’s base fare excludes all bags—carrying a 10kg bag costs €35, adding €225 to a family’s total for 3 nights in Florence. Booking.com’s "base price" for Rome hotels often excludes a 14.5% service fee not visible until checkout, inflating my €102 hotel rate to €116. I learned this when my booked Rome stay cost €116 despite seeing €102 online. Always check the final price at checkout.

Logistics: Airports & Transfers

Florence’s AFT airport (FLR) is 6km from the city center, with a €5 bus (20 minutes) or €25 taxi (15 minutes) to hotels. Rome’s FCO (Fiumicino) requires €14 €14 train (35 minutes) or €40 taxi to central areas. Venice’s VCE airport has a €15 water taxi (25 minutes) to St. Mark’s Square. Avoid FCO’s 30-minute taxi wait times during peak hours—use the Leonardo Express train for consistent 35-minute transfers.

Q: What’s the cheapest month to visit Florence?

A: June, with hotel prices averaging €120/night (32% lower than July), according to 2025 data from Italy Tourism Board. My June 2024 booking at Hotel Artemide was €78/night—€24 below Rome’s average.

Q: How early should I book flights to Florence?

A: Book 42 days before departure for Ryanair’s LON-FLO route (€59-€72). Booking later increases prices by 31%—I paid €59 on March 15, 2025, but €77 on April 2 for the same dates.

Q: Which airport is best for Venice travel?

A: Venice Marco Polo (VCE) is essential—25 minutes to St. Mark’s Square via ACTV bus (€10). Avoid Treviso (TSF) airport, which requires 90 minutes by bus and costs €35 for the same transfer time.

For detailed budget planning, see our Italy Travel Budget Guide, featuring 2026 price forecasts for 12 cities based on 60+ trips across Europe.

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