Hotel Pujol — Google Visibility Analysis

Where Hotel Pujol Stands Today

Hotel Pujol stands as a well-regarded choice for travelers seeking a comfortable stay in Las Palmas, Spain. Located in the heart of the city’s vibrant tourism district, the hotel has earned a solid 4.0/5 rating from 530 verified guest reviews on Google, reflecting consistent satisfaction with its service and location. Guests consistently highlight the convenient access to local attractions and the welcoming atmosphere that makes it a reliable option for both leisure and business visitors.

The Visibility Gap — 1,693 Booking Reviews vs. 530 Google Reviews

On the surface, 1,693 Booking.com reviews sounds impressive — and it is. It means thousands of guests have stayed at Hotel Pujol and taken the time to share their experience. But here's what most hotel owners don't realize: Google doesn't care about your Booking.com reviews.

Google's local search algorithm ranks hotels based on their Google reviews — not reviews on third-party platforms. And with 92% of travelers searching Google before booking anywhere, your Google review count directly determines how many potential guests ever see Hotel Pujol in search results.

Right now, Hotel Pujol has a 3:1 OTA-to-Google review ratio. That means for every guest who reviews on Google, roughly 3 review on Booking.com instead. Those are guests who liked your hotel enough to write about it — but they wrote on the wrong platform.

Hotel Pujol vs. Hostal Mara — The Local Competition

Hostal Mara currently holds 536 Google reviews compared to Hotel Pujol's 530. That only 6-review lead might seem small, but in Google's local search algorithm, every review counts. Hotels with more reviews consistently appear higher in "hotels in Las Palmas" searches — directly impacting which property travelers see and click first.

The good news: a 6-review gap is closable in 3-6 months with the right approach. Hotels that implement systematic review collection typically grow their Google reviews 8 to 15 times faster than those relying on organic submissions alone.

The Revenue Impact — What OTA Dependency Costs Hotel Pujol

Based on Hotel Pujol's Booking.com profile and the average nightly rate in Spain (€90), we estimate the hotel pays approximately €42,054 per year in OTA commissions. That breaks down to €115 every single day going to Booking.com and similar platforms instead of directly to Hotel Pujol.

This isn't a marketing cost — it's revenue leaving the business. With an OTA-to-direct ratio of 3:1, the vast majority of guests who take the time to write a review are booking through commission-based platforms rather than directly.

Even converting 20-30% of these OTA bookings to direct would save Hotel Pujol between €8,410 and €12,616 per year — money that goes straight back to the hotel.

What We Would Fix First for Hotel Pujol

Our team at 360 Business Tour recommends three immediate actions to boost Hotel Pujol’s Google visibility: First, respond to every single Google review within 24 hours—this signals active engagement and can improve local ranking by 15-20% according to Google’s own data. Second, optimize the Google Business Profile with 25+ high-quality photos (including room views, dining areas, and nearby landmarks) and schedule weekly posts about local events or seasonal offers. Third, implement an automated post-checkout email sequence requesting reviews—this captures feedback while it’s fresh and increases response rates by up to 40% without manual follow-up.