The Mission
Most hotels rely on OTAs like Booking.com and Expedia for 60-80% of their reservations — paying 15-25% commission on every booking. Meanwhile, their Google Business Profile sits underoptimized, their website lacks structured data, and AI search engines like ChatGPT and Perplexity don't even know they exist.
I founded 360 Business Tour to change that. We give hotels the tools and strategy to take back control of their visibility — through AIEO (AI Engine Optimization), immersive 360° virtual tours, and data-driven Google optimization.
What I Do
AIEO Implementation
Get your hotel cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. The new frontier of search visibility.
360° Virtual Tours
Professional immersive tours that let guests explore rooms, restaurants, and amenities before booking. Proven to increase conversions.
Google Optimization
Google Business Profile, Maps ranking, structured data markup, and review strategy to dominate local search results.
Direct Booking Strategy
Reduce OTA dependency from 70%+ to under 40%. Keep more revenue with a tailored direct booking system.
My Approach
Every engagement starts with data, not assumptions. Here is how I work with hotels:
-
1
Free Visibility Audit — I analyze your hotel's Google presence vs. competitors, review gaps, AI search visibility, and direct booking potential. No cost, no obligation.
-
2
Custom Strategy — Based on real data, I create a roadmap specific to your market, size, and goals. Not a template — a tailored plan.
-
3
Implementation — My team handles the technical work: AIEO setup, virtual tour production, schema markup, GBP optimization, and review management.
-
4
Measurable Results — Monthly reports showing visibility improvements, direct booking increases, and ROI. Transparent and accountable.
About 360 Business Tour
360 Business Tour is a specialized agency focused entirely on hotel digital visibility. We've analyzed over 17,500 hotels across 18 European countries, identifying exactly what separates hotels that dominate Google from those that remain invisible.
Our proprietary audit system compares Google reviews vs. Booking reviews, identifies competitor gaps, and scores AI search readiness — giving hotel managers a clear picture of where they stand and what to fix first.
We serve independent hotels, boutique properties, and small hotel groups across Europe — with particular expertise in Italy, Spain, France, Portugal, Greece, Croatia, and the DACH region.