The Boulder — Digital Visibility Audit

Google Reviews

Booking Reviews

OTA Gap

4.9/5

Google Rating

7/100

GBP Score

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews

Booking Reviews

⚠ 45 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€35/booking).

INDUSTRY ESTIMATE

Estimated annual OTA commission you're paying

€1,477

~42 annual Booking guests × €85/night × 2.3 nights × 18% commission

Want YOUR exact numbers instead of the industry estimate? Get the €49 audit →

€4

Per day to OTAs

€35

Commission per booking

2×

More OTA than direct

What you could save with stronger direct booking presence

€443/year

Converting just 30% of OTA guests to direct bookings (12 guests/year)

🔍 Google Business Profile Score

How complete and optimized your Google Business Profile is:

/100

Critical

❌ 15+ photos on website

❌ Virtual tour / 360° experience

❌ Phone number on website

❌ Check-in times or hours listed

❌ Structured data for SEO

❌ Social media links on website

Hotels with complete Google Business Profiles get 2x more clicks and 35% more direction requests.

How We Help

360° Virtual Tour

Google-certified virtual tours that boost your Maps listing visibility by up to 2x.

Review Strategy

Convert Booking guests into Google reviewers — closing the visibility gap.

Direct Bookings

More Google visibility = more direct bookings = less OTA commission.

📋

Go Beyond the Free Audit

Choose the level of insight that fits your needs.

€100

€49

Strategy Report

6-page PDF delivered by email

✓ Google vs Booking vs TripAdvisor analysis

✓ Top 5 competitor benchmark with charts

✓ GBP completeness score + missing features

✓ Custom 3-step action plan

✓ Revenue impact estimate

Get Strategy Report →

MOST VALUE

€500

€249

Full SEO Audit

Deep-dive analysis + 1-on-1 strategy call

✓ Everything in Strategy Report, plus:

✓ 2,040+ factor SEO ranking analysis

✓ Technical website audit (speed, schema, mobile)

✓ Keyword gap analysis vs competitors

✓ Backlink profile review

✓ 30-min strategy call with Flavia

✓ 90-day implementation roadmap

Get Full Audit →

One-time payment. No subscription. No strings attached.

Watch: What These Numbers Mean

Ready to Close the Gap?

See how The Boulder can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.

Let's Have a Chat