Joe's Gomila Boutique Hotel | 4 star hotel in Palma de Mallorca — Digital Visibility Audit

Google Reviews

669

Booking Reviews

628

Review Gap

4.4/5

Google Rating

35/100

GBP Score

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews

Booking Reviews

669

⚠ 628 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€37/booking).

Estimated annual OTA commission you're paying

€14,941

~401 annual Booking guests × €90/night × 2.3 nights × 18% commission

€40

Per day to OTAs

€37

Commission per booking

16×

More OTA than direct

What you could save with stronger direct booking presence

€4,482/year

Converting just 30% of OTA guests to direct bookings (120 guests/year)

You need 743 more Google reviews to reach your country average (784). That's about 123/month for the next 6 months.

🔍 Google Business Profile Score

How complete and optimized your Google Business Profile is:

/100

Critical

❌ 15+ photos on website

❌ Virtual tour / 360° experience

❌ Phone number on website

✅ Check-in times or hours listed

❌ Structured data for SEO

✅ Social media links on website

Hotels with complete Google Business Profiles get 2x more clicks and 35% more direction requests.

Competitor Comparison

How Joe's Gomila Boutique Hotel | 4 star hotel in Palma de Mallorca compares to nearby competition in Google visibility:

Joe's Gomila Boutique Hotel |

Hostal Espoz y Mina

⚠ Your competitor has 1 more Google reviews — giving them higher visibility in local search results.

Spain Market Position

How you compare to the average hotel in Spain:

Joe's Gomila Boutique Hotel |

Spain Average

784

You are 743 reviews below the Spain average. Closing this gap should be a priority.

How We Help

360° Virtual Tour

Google-certified virtual tours that boost your Maps listing visibility by up to 2x.

Review Strategy

Convert Booking guests into Google reviewers — closing the visibility gap.

Direct Bookings

More Google visibility = more direct bookings = less OTA commission.

📋

Go Beyond the Free Audit

Choose the level of insight that fits your needs.

€100

€50

Strategy Report

6-page PDF delivered by email

✓ Google vs Booking vs TripAdvisor analysis

✓ Top 5 competitor benchmark with charts

✓ GBP completeness score + missing features

✓ Custom 3-step action plan

✓ Revenue impact estimate

Get Strategy Report →

MOST VALUE

€500

€250

Full SEO Audit

Deep-dive analysis + 1-on-1 strategy call

✓ Everything in Strategy Report, plus:

✓ 2,040+ factor SEO ranking analysis

✓ Technical website audit (speed, schema, mobile)

✓ Keyword gap analysis vs competitors

✓ Backlink profile review

✓ 30-min strategy call with Flavia

✓ 90-day implementation roadmap

Get Full Audit →

One-time payment. No subscription. No strings attached.

Watch: What These Numbers Mean

📊

Get Your 3-Step Action Plan

We've identified the gaps. Now get a personalized plan to fix them.

Exactly how to close your Google review gap
How to convert Booking guests into direct bookers
Quick wins specific to Spain hotels

No spam. Just your hotel's personalized strategy.

Your action plan is on its way!

Ready to Close the Gap?

See how Joe's Gomila Boutique Hotel | 4 star hotel in Palma de Mallorca can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.

Let's Have a Chat