ibis budget Malaga Aeropuerto Avenida Velazquez — Digital Visibility Audit

2,900

Google Reviews

6,727

Booking Reviews

3,827

Review Gap

4.0/5

Google Rating

78/100

GBP Score

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews

2,900

Booking Reviews

6,727

⚠ 3,827 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€37/booking).

Estimated annual OTA commission you're paying

€150,381

~4,036 annual Booking guests × €90/night × 2.3 nights × 18% commission

€412

Per day to OTAs

€37

Commission per booking

2×

More OTA than direct

What you could save with stronger direct booking presence

€45,114/year

Converting just 30% of OTA guests to direct bookings (1,210 guests/year)

🔍 Google Business Profile Score

How complete and optimized your Google Business Profile is:

/100

Good

✅ 15+ photos on website

❌ Virtual tour / 360° experience

✅ Phone number on website

✅ Check-in times or hours listed

✅ Structured data for SEO

✅ Social media links on website

Hotels with complete Google Business Profiles get 2x more clicks and 35% more direction requests.

Competitor Comparison

How ibis budget Malaga Aeropuerto Avenida Velazquez compares to nearby competition in Google visibility:

ibis budget Malaga Aeropuerto

2,900

Hotel Maydrit

3,000

⚠ Your competitor has 100 more Google reviews — giving them higher visibility in local search results.

Spain Market Position

How you compare to the average hotel in Spain:

ibis budget Malaga Aeropuerto

2,900

Spain Average

784

You are above the Spain average of 784 Google reviews.

How We Help

360° Virtual Tour

Google-certified virtual tours that boost your Maps listing visibility by up to 2x.

Review Strategy

Convert Booking guests into Google reviewers — closing the visibility gap.

Direct Bookings

More Google visibility = more direct bookings = less OTA commission.

📋

Go Beyond the Free Audit

Choose the level of insight that fits your needs.

€100

€50

Strategy Report

6-page PDF delivered by email

✓ Google vs Booking vs TripAdvisor analysis

✓ Top 5 competitor benchmark with charts

✓ GBP completeness score + missing features

✓ Custom 3-step action plan

✓ Revenue impact estimate

Get Strategy Report →

MOST VALUE

€500

€250

Full SEO Audit

Deep-dive analysis + 1-on-1 strategy call

✓ Everything in Strategy Report, plus:

✓ 2,040+ factor SEO ranking analysis

✓ Technical website audit (speed, schema, mobile)

✓ Keyword gap analysis vs competitors

✓ Backlink profile review

✓ 30-min strategy call with Flavia

✓ 90-day implementation roadmap

Get Full Audit →

One-time payment. No subscription. No strings attached.

Watch: What These Numbers Mean

📊

Get Your 3-Step Action Plan

We've identified the gaps. Now get a personalized plan to fix them.

Exactly how to close your Google review gap
How to convert Booking guests into direct bookers
Quick wins specific to Spain hotels

No spam. Just your hotel's personalized strategy.

Your action plan is on its way!

Ready to Close the Gap?

See how ibis budget Malaga Aeropuerto Avenida Velazquez can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.

Let's Have a Chat