360 Business Tour

Digital Visibility Audit

ibis Brussels Airport
Machelen, Belgium
212
Google Reviews
1,185
Booking Reviews
973
OTA Gap
3.6/5
Google Rating
60/100
GBP Score

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews
212
Booking Reviews
1,185

⚠ 973 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€41/booking).

INDUSTRY ESTIMATE
Estimated annual OTA commission you're paying
€29,435
~711 annual Booking guests × €100/night × 2.3 nights × 18% commission
Want YOUR exact numbers instead of the industry estimate? Get the €49 audit →
€80
Per day to OTAs
€41
Commission per booking
5×
More OTA than direct
What you could save with stronger direct booking presence
€8,830/year
Converting just 30% of OTA guests to direct bookings (213 guests/year)
You need 341 more Google reviews to reach your country average (553). That's about 56/month for the next 6 months.

🔍 Google Business Profile Score

How complete and optimized your Google Business Profile is:

60
/100
Needs Work
✅ 15+ photos on website
❌ Virtual tour / 360° experience
✅ Phone number on website
✅ Check-in times or hours listed
✅ Structured data for SEO
✅ Social media links on website

Hotels with complete Google Business Profiles get 2x more clicks and 35% more direction requests.

Competitor Comparison

How ibis Brussels Airport compares to nearby competition in Google visibility:

ibis Brussels Airport
212
Hotel De Basiliek
214

⚠ Your competitor has 2 more Google reviews — giving them higher visibility in local search results.

Belgium Market Position

How you compare to the average hotel in Belgium:

ibis Brussels Airport
212
Belgium Average
553

You are 341 reviews below the Belgium average. Closing this gap should be a priority.

How We Help

1

360° Virtual Tour

Google-certified virtual tours that boost your Maps listing visibility by up to 2x.

2

Review Strategy

Convert Booking guests into Google reviewers — closing the visibility gap.

3

Direct Bookings

More Google visibility = more direct bookings = less OTA commission.

📋

Go Beyond the Free Audit

Choose the level of insight that fits your needs.

€100
€49
Strategy Report
6-page PDF delivered by email
✓ Google vs Booking vs TripAdvisor analysis
✓ Top 5 competitor benchmark with charts
✓ GBP completeness score + missing features
✓ Custom 3-step action plan
✓ Revenue impact estimate
Get Strategy Report →
MOST VALUE
€500
€249
CORA — The Execution Kit
7 ready-to-deploy assets. Built from your live hotel data.
✓ Everything in the Strategy Report, plus:
✓ Google Business Profile description (paste-ready)
✓ Schema.org JSON-LD markup for your homepage
✓ Review-request email sequence (×3 emails)
✓ Meta tag rewrites for your 5 key pages
✓ Google Ads starter pack (5 ad variants)
✓ Meta Ads starter pack (3 ad variants)
✓ 30-day action calendar — week by week
Get CORA →
One-time payment. No subscription. No strings attached.
From a client
"We didn't know our site was loading in 7 seconds. Fixed it in a week — direct bookings went up noticeably."
— hotel owner, after the €49 audit
WhatsApp Flavia
Not happy? Full refund within 7 days — no questions asked.

Watch: What These Numbers Mean

Ready to Close the Gap?

See how ibis Brussels Airport can turn Booking guests into direct bookers.

Get the Full Audit — €49
🚀 Our Services & Pricing
Flavia Flavia Voican

Google Certified Photographer & Hotel Marketing Specialist

Audit prepared by 360° Business Tour