360 Business Tour

Digital Visibility Audit

Hotel Panorama
Groningen, Netherlands
191
Google Reviews
5,522
Booking Reviews
5,331
OTA Gap
4.1/5
Google Rating

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews
191
Booking Reviews
5,522

⚠ 5,331 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€47/booking).

Estimated annual OTA commission you're paying
€157,731
~3,313 annual Booking guests × €115/night × 2.3 nights × 18% commission
€432
Per day to OTAs
€47
Commission per booking
28×
More OTA than direct
What you could save with stronger direct booking presence
€47,319/year
Converting just 30% of OTA guests to direct bookings (993 guests/year)

📍 Google Maps Live Data ✓ Owner Claimed

Hotel

Real-time data from Google Maps — what guests see when they search for your hotel.

4.1
Maps Rating
191
Google Maps Reviews
★★★★★
106
★★★★
41
★★★
20
★★
7
★
17

🖼 9 photos on Google Maps

How We Help

1

360° Virtual Tour

Google-certified virtual tours that boost your Maps listing visibility by up to 2x.

2

Review Strategy

Convert Booking guests into Google reviewers — closing the visibility gap.

3

Direct Bookings

More Google visibility = more direct bookings = less OTA commission.

📋

Go Beyond the Free Audit

Choose the level of insight that fits your needs.

€100
€50
Strategy Report
6-page PDF delivered by email
✓ Google vs Booking vs TripAdvisor analysis
✓ Top 5 competitor benchmark with charts
✓ GBP completeness score + missing features
✓ Custom 3-step action plan
✓ Revenue impact estimate
Get Strategy Report →
MOST VALUE
€500
€250
Full SEO Audit
Deep-dive analysis + 1-on-1 strategy call
✓ Everything in Strategy Report, plus:
✓ 2,040+ factor SEO ranking analysis
✓ Technical website audit (speed, schema, mobile)
✓ Keyword gap analysis vs competitors
✓ Backlink profile review
✓ 30-min strategy call with Flavia
✓ 90-day implementation roadmap
Get Full Audit →
One-time payment. No subscription. No strings attached.

Watch: What These Numbers Mean

📊

Get Your 3-Step Action Plan

We've identified the gaps. Now get a personalized plan to fix them.

No spam. Just your hotel's personalized strategy.

Your action plan is on its way!

Ready to Close the Gap?

See how Hotel Panorama can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.

Let's Have a Chat

Audit prepared by 360 Business Tour

Flavia — Google Certified Photographer & Hotel Marketing Specialist