360 Business Tour

Digital Visibility Audit

Hotel Marul
Split, Croatia
297
Google Reviews
307
Booking Reviews
10
Review Gap
4.6/5
Google Rating
65/100
GBP Score

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews
297
Booking Reviews
307

10 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€31/booking).

Estimated annual OTA commission you're paying
€5,713
~184 annual Booking guests × €75/night × 2.3 nights × 18% commission
€15
Per day to OTAs
€31
Commission per booking
More OTA than direct
What you could save with stronger direct booking presence
€1,713/year
Converting just 30% of OTA guests to direct bookings (55 guests/year)

🔍 Google Business Profile Score

How complete and optimized your Google Business Profile is:

65
/100
Needs Work
❌ 15+ photos on website
✅ Virtual tour / 360° experience
✅ Phone number on website
❌ Check-in times or hours listed
❌ Structured data for SEO
✅ Social media links on website

Hotels with complete Google Business Profiles get 2x more clicks and 35% more direction requests.

Competitor Comparison

How Hotel Marul compares to nearby competition in Google visibility:

Hotel Marul
297
Design Hostel 101 Dalmatinac
301

⚠ Your competitor has 4 more Google reviews — giving them higher visibility in local search results.

Croatia Market Position

How you compare to the average hotel in Croatia:

Hotel Marul
297
Croatia Average
290

You are above the Croatia average of 290 Google reviews.

How We Help

1

360° Virtual Tour

Google-certified virtual tours that boost your Maps listing visibility by up to 2x.

2

Review Strategy

Convert Booking guests into Google reviewers — closing the visibility gap.

3

Direct Bookings

More Google visibility = more direct bookings = less OTA commission.

📋

Go Beyond the Free Audit

Choose the level of insight that fits your needs.

€100
€50
Strategy Report
6-page PDF delivered by email
✓ Google vs Booking vs TripAdvisor analysis
✓ Top 5 competitor benchmark with charts
✓ GBP completeness score + missing features
✓ Custom 3-step action plan
✓ Revenue impact estimate
Get Strategy Report →
MOST VALUE
€500
€250
Full SEO Audit
Deep-dive analysis + 1-on-1 strategy call
✓ Everything in Strategy Report, plus:
✓ 2,040+ factor SEO ranking analysis
✓ Technical website audit (speed, schema, mobile)
✓ Keyword gap analysis vs competitors
✓ Backlink profile review
✓ 30-min strategy call with Flavia
✓ 90-day implementation roadmap
Get Full Audit →
One-time payment. No subscription. No strings attached.

Watch: What These Numbers Mean

📊

Get Your 3-Step Action Plan

We've identified the gaps. Now get a personalized plan to fix them.

No spam. Just your hotel's personalized strategy.

Your action plan is on its way!

Ready to Close the Gap?

See how Hotel Marul can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.

Let's Have a Chat