Guests who review on Booking but not Google are invisible to future direct bookers.
⚠ 918 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€45/booking).
How complete and optimized your Google Business Profile is:
Hotels with complete Google Business Profiles get 2x more clicks and 35% more direction requests.
How Carlton compares to nearby competition in Google visibility:
⚠ Your competitor has 10 more Google reviews — giving them higher visibility in local search results.
How you compare to the average hotel in France:
You are above the France average of 190 Google reviews.
Google-certified virtual tours that boost your Maps listing visibility by up to 2x.
Convert Booking guests into Google reviewers — closing the visibility gap.
More Google visibility = more direct bookings = less OTA commission.
Choose the level of insight that fits your needs.
We've identified the gaps. Now get a personalized plan to fix them.
No spam. Just your hotel's personalized strategy.
Your action plan is on its way!
See how Carlton can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.
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