Ambassador Boutique Hotel — Digital Visibility Audit

114

Google Reviews

518

Booking Reviews

404

OTA Gap

4.6/5

Google Rating

45/100

GBP Score

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews

114

Booking Reviews

518

⚠ 404 more reviews on Booking.com than Google — that's thousands of guests finding you through OTAs instead of direct search. Each OTA booking costs you 18% commission (€62/booking).

INDUSTRY ESTIMATE

Estimated annual OTA commission you're paying

€19,250

~310 annual Booking guests × €150/night × 2.3 nights × 18% commission

Want YOUR exact numbers instead of the industry estimate? Get the €49 audit →

€52

Per day to OTAs

€62

Commission per booking

4×

More OTA than direct

What you could save with stronger direct booking presence

€5,775/year

Converting just 30% of OTA guests to direct bookings (93 guests/year)

You need 369 more Google reviews to reach your country average (483). That's about 61/month for the next 6 months.

🔍 Google Business Profile Score

How complete and optimized your Google Business Profile is:

/100

Needs Work

✅ 15+ photos on website

❌ Virtual tour / 360° experience

✅ Phone number on website

❌ Check-in times or hours listed

❌ Structured data for SEO

✅ Social media links on website

Hotels with complete Google Business Profiles get 2x more clicks and 35% more direction requests.

Competitor Comparison

How Ambassador Boutique Hotel compares to nearby competition in Google visibility:

Ambassador Boutique Hotel

114

Hotel Weisses Kreuz

117

⚠ Your competitor has 3 more Google reviews — giving them higher visibility in local search results.

Switzerland Market Position

How you compare to the average hotel in Switzerland:

Ambassador Boutique Hotel

114

Switzerland Average

483

You are 369 reviews below the Switzerland average. Closing this gap should be a priority.

How We Help

360° Virtual Tour

Google-certified virtual tours that boost your Maps listing visibility by up to 2x.

Review Strategy

Convert Booking guests into Google reviewers — closing the visibility gap.

Direct Bookings

More Google visibility = more direct bookings = less OTA commission.

📋

Go Beyond the Free Audit

Choose the level of insight that fits your needs.

€100

€49

Strategy Report

6-page PDF delivered by email

✓ Google vs Booking vs TripAdvisor analysis

✓ Top 5 competitor benchmark with charts

✓ GBP completeness score + missing features

✓ Custom 3-step action plan

✓ Revenue impact estimate

Get Strategy Report →

MOST VALUE

€500

€249

Full SEO Audit

Deep-dive analysis + 1-on-1 strategy call

✓ Everything in Strategy Report, plus:

✓ 2,040+ factor SEO ranking analysis

✓ Technical website audit (speed, schema, mobile)

✓ Keyword gap analysis vs competitors

✓ Backlink profile review

✓ 30-min strategy call with Flavia

✓ 90-day implementation roadmap

Get Full Audit →

One-time payment. No subscription. No strings attached.

Watch: What These Numbers Mean

Ready to Close the Gap?

See how Ambassador Boutique Hotel can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.

Let's Have a Chat