360 Business Tour

Digital Visibility Audit

Acca Palace
Italy, Italy
389
Google Reviews
4,448
Booking Reviews
4,059
Review Gap
★★★★☆
4.3/5
Google Rating

Google Presence Score

82/100

Based on 389 reviews and 4.3★ rating. Above average for Italy.

Google vs Booking Review Gap

Guests who review on Booking but not Google are invisible to future direct bookers.

Google Reviews
389
Booking Reviews
4,448

⚠ 4,059 guests reviewed you on Booking but not on Google. Each one paid up to 15% commission instead of booking direct.

Estimated annual commission lost to OTAs
€51,752
Based on 4,059 guests × €85 avg. booking × 15% commission
Your ranking in Italy
#31
out of hotels analyzed in Italy, Italy

🎯 Your 3-Step Action Plan

Based on our analysis, here's what Acca Palace should focus on first:

1

Close the Review Gap

You have 4,059 more Booking reviews than Google. Start asking checkout guests to review on Google — even 10% conversion rate adds 405 Google reviews.

2

Optimize Your Google Business Profile

Add more photos (aim for 50+), update your business description with keywords like "Italy hotel", and post weekly updates. Complete profiles get 2x more clicks.

3

Respond to All Reviews

Hotels that respond to every review see 12% higher booking rates. Set up templates for positive and negative reviews.

📊 Full Review Sentiment Analysis

What your guests actually say about Acca Palace:

73%
Positive mentions
"location", "breakfast", "staff"
27%
Areas to improve
"noise", "parking", "wifi"
★★★★★ "Amazing location and friendly staff. Will come back!" — Google Review
★★★★☆ "Great hotel but parking was difficult..." — Google Review

📈 Monthly Ranking Tracker

Your visibility trend over the last 6 months:

🎯 Competitor Deep-Dive

Full analysis of your top 5 competitors in Italy:

Competitor A4.8★ (2,340 reviews)
Competitor B4.5★ (1,890 reviews)
Competitor C4.2★ (980 reviews)

🔒 Premium Insights

Unlock full review analysis, monthly tracking, competitor deep-dive, and personalized optimization plan for Acca Palace.

💬 Unlock Full Report — Talk to Flavia

What We Can Do For Acca Palace

Tailored solutions to close your visibility gap and increase direct bookings.

🏠

360° Virtual Tour

Google-certified immersive tours that make your listing stand out. Hotels with virtual tours get 2x more engagement.

⭐

Review Automation

Smart system to convert Booking guests into Google reviewers. Close the gap of 4,059 missing reviews.

📈

Google Optimization

Complete Google Business Profile optimization — photos, posts, Q&A, attributes. Be the first choice in Italy.

Platform Rating Comparison

How guests rate Acca Palace across platforms:

Google
4.3/5
Booking.com
8.4/10

Your Google rating is competitive. Focus on increasing review volume to improve visibility.

Ready to Close the Gap?

See how Acca Palace can turn Booking guests into direct bookers. Drop us a message — no commitment, just a quick chat.

Let's Have a Chat
Flavia Flavia Voican

Google Certified Photographer & Hotel Marketing Specialist

Audit prepared by 360° Business Tour

This audit is generated from publicly available data. All metrics are estimates based on Google and Booking.com data.